User consent

Manage user privacy and data compliance in Unity Ads. Use custom consent flows with developer APIs to comply with global privacy frameworks.

Read time 1 minute

Last updated 3 days ago

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Learn about user consent, why it matters for privacy compliance, and understand what this means for implementing a privacy solution.

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User consent communication in Unity AdsUnderstand what user consent means and how consent communication works with the Unity Ads SDK.

](/en-us/ads-android/4.19.0/privacy/developer-consent/consent/consent-communication)

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Contextual and personalized adsLearn the difference between contextual and personalized ads, and how user consent determines which type of ads are shown.

](/en-us/ads-android/4.19.0/privacy/developer-consent/consent/contextual-personalized-ads)

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