CIP Deliverable Guide

Core Identity

Primary Logo

• Vector format (SVG, AI, EPS)
• Clear space rules defined
• Scalable from favicon to billboard

Logo Variations

• Horizontal, vertical, stacked
• Icon/symbol only
• Monochrome versions (black, white, reversed)

Stationery Set

Business Card

• Standard: 3.5x2 inches / 85x55mm
• Premium paper stock (300-400gsm)
• Finishes: matte, spot UV, foil, emboss

Letterhead

• A4 or Letter size
• Header area for logo/contact
• Digital and print versions

Envelope

• DL, C4, C5 sizes
• Logo on flap or front
• Return address styling

Office Environment

Reception Signage

• 3D dimensional letters
• Backlit LED options
• Materials: acrylic, metal, wood

Wayfinding System

• Consistent icon system
• Clear hierarchy
• ADA compliance

Wall Graphics

• Mission/values displays
• Large-scale murals
• Window frosting

Apparel

Polo Shirt

• Embroidery preferred
• Left chest placement
• Quality fabric (pique cotton)

Uniforms

• Department color coding
• Name badge integration
• Safety requirements if applicable

Vehicle Branding

Car/Sedan

• Door panel branding
• Partial or full wrap
• Contact information visible

Fleet Vehicles

• Consistent design across fleet
• High visibility contact details
• Professional installation

Digital Assets

Social Media

• Profile pictures (icon version)
• Cover images (platform-specific)
• Post templates

Email Signature

• HTML responsive
• Max 600px width
• Essential contact only

Events & Promotional

Trade Show Booth

• Modular design
• Easy assembly
• Key messaging visible

Promotional Items

• Quality over quantity
• Useful items preferred
• Brand colors prominent