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B2B Buyer Experience

docs/use-case/b2b/b2b-buyer-capabilities.mdx

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Business buyers expect to see their contracted prices, access the right products for their account, and place orders without friction. Spree supports this across Community Edition today, with richer account management features arriving in Spree 6.0.

Community Edition

Personalized Pricing

Logged-in wholesale or trade buyers automatically see their contracted prices — no manual intervention required. Retail visitors browsing the same storefront see standard prices. The right pricing is applied based on the buyer's <u>Customer Group</u> membership automatically.

Regional Pricing

Buyers shopping in different markets see prices in their local currency, with region-specific wholesale rates applied automatically based on where they're shopping. Switching markets updates pricing accordingly.

Gated Access

Where a storefront is configured as trade-only, buyers must log in before they can browse products or see pricing. This keeps catalog and price information private from anonymous visitors and ensures only approved accounts can place orders.

<Note>For step-by-step setup, see <u>Set Up Wholesale Pricing</u> and <u>Set Up Regional Wholesale Pricing</u>.</Note>

Coming in Spree 6.0

<Note>The following features are on the open-source roadmap and will be available in Spree 6.0.</Note>

Buyer Organizations

  • Register and operate under a company account, alongside other buyers from the same business
  • Access shared order history across the organization
  • Manage locations and contacts within the company account

B2B Catalogs

  • See curated product assortments specific to your account or segment
  • Browse only the products relevant to your business, rather than the full catalog

Enterprise Edition

<Warning>The following capabilities are available in Spree Enterprise Edition.</Warning>

Approval Workflows

  • Submit orders into a role-based approval chain before they are confirmed
  • Receive notifications at each stage of the approval process
  • Finance and management roles can review, approve, or reject orders before fulfillment
<Columns cols={2}> <Card title="Book a Demo" icon="eye" href="https://getvendo.com/book-a-demo/" cta="Click here"> Schedule a demo to explore the platform and get your questions answered </Card> <Card title="Ask for Pricing" icon="dollar-sign" href="https://spreecommerce.org/get-started/" cta="Click here"> See Enterprise pricing for your use case </Card> </Columns>

Further Reading