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Create a New Store

docs/user/storefront/create-new-store.mdx

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Spree’s <u>multi-store functionality</u> allows you to manage completely separate storefronts - each with its own branding, products, payment methods, and more - all from a single admin dashboard.

This is useful if you want to:

  • Target different customer segments or regions
  • Operate multiple brands or product lines
  • Offer localized shopping experiences

Add a New Store

  1. Click + next to your store name in the top-left corner of the admin dashboard.
  2. Select New Store from the dropdown.

This opens a panel where you can configure the new store.

Required Settings

You’ll be asked to fill in the following:

  • Site Name - the public-facing name of your store (used in social sharing and SEO)
  • Country - the country this store will serve
  • Default locale - the default language to be used on the store 
  • Currency - the currency used at checkout
  • Import Products - whether to import existing products from another store
  • Import Payment Methods - whether to import payment methods from another store

<Note>Your choices should align with your business strategy. For example, if you're launching in a new region, you might use a different currency or pricing strategy but reuse your product catalog and payment setup.</Note>

Once ready, click Create to launch your new store. You’ll be automatically redirected to its admin panel.

Switch Between Stores

To manage a different store, click the store name in the top-left corner and select the store you want to access.

Cross-Store Data Sharing

When creating a new store, Spree gives you control over what data is shared and what remains separate.

Shared with New Store

  • Products, Inventory & Locations (can choose which apply to this store)
  • Customers
  • Shipping Methods, Rates, Markets
  • Payment Methods (selectable per store)
  • Admin User Access

Not Shared with New Store

  • Orders
  • Shipments
  • Payments
  • Refunds
  • Store Credits
  • Gift Cards
  • Blog Posts
  • Themes & Pages
  • Integrations (e.g., Google Analytics, Meta Pixel)

Next Steps

Once your new store is created, you can:

Interested to learn more? Check out our <u>Multi-Store use case article</u>.