Push Step

Push notification for mobile engagement, re-engagement, time-sensitive updates.

Guidelines

• Title (subject) must be under 50 characters.
• Body must be under 150 characters.
• Action-oriented; front-load the important info.

Variables

Use Liquid syntax in subject and body:

• {{ subscriber.firstName }}
• {{ payload.* }}
• {{ steps.<http-step-id>.<property> }} — only when the upstream HTTP step declares the property in its responseBodySchema

Common Pattern

Pair Push with a step condition so it only fires when the recipient is offline (otherwise the In-App alert already covers it):

{ "==": [{ "var": "subscriber.isOnline" }, "false"] }

See step-conditions.md.

See Also

• step-conditions.md — the canonical "subscriber offline" condition for Push
• design-workflow/references/channel-selection.md — when Push is the right channel