In-App Step

In-app notification for real-time updates, activity feeds, high engagement.

Guidelines

• Include action buttons for engagement.
• Focus on a single action or piece of information.
• Can be longer than push notifications — but stay scannable.

Variables

Use Liquid syntax for personalization in subject / body / action labels:

• {{ subscriber.firstName }}
• {{ payload.* }}
• {{ steps.<http-step-id>.<property> }} — only when the upstream HTTP step declares the property in its responseBodySchema

See Also

• step-conditions.md — gate the In-App step (rarely needed; In-App is usually the primary channel)
• design-workflow/references/channel-selection.md — when In-App is the right default
• inbox-integration/SKILL.md — how In-App notifications surface in the recipient app