tools/REGISTRY.md
Quick reference for AI agents to discover tool capabilities and integration methods.
integrations/| Tool | Category | API | MCP | CLI | SDK | Guide |
|---|---|---|---|---|---|---|
| ga4 | Analytics | ✓ | ✓ | ✓ | ✓ | ga4.md |
| mixpanel | Analytics | ✓ | - | ✓ | ✓ | mixpanel.md |
| amplitude | Analytics | ✓ | - | ✓ | ✓ | amplitude.md |
| posthog | Analytics | ✓ | - | ✓ | ✓ | posthog.md |
| segment | Analytics | ✓ | - | ✓ | ✓ | segment.md |
| adobe-analytics | Analytics | ✓ | - | ✓ | ✓ | adobe-analytics.md |
| plausible | Analytics | ✓ | - | ✓ | - | plausible.md |
| google-search-console | SEO | ✓ | - | ✓ | ✓ | google-search-console.md |
| semrush | SEO | ✓ | - | ✓ | - | semrush.md |
| ahrefs | SEO | ✓ | - | ✓ | - | ahrefs.md |
| dataforseo | SEO | ✓ | - | ✓ | ✓ | dataforseo.md |
| keywords-everywhere | SEO | ✓ | - | ✓ | - | keywords-everywhere.md |
| rankparse | SEO | ✓ | ✓ | ✓ | - | rankparse.md |
| clearbit | Data Enrichment | ✓ | - | ✓ | ✓ | clearbit.md |
| apollo | Data Enrichment | ✓ | - | ✓ | - | apollo.md |
| zoominfo | Data Enrichment | ✓ | ✓ | ✓ | - | zoominfo.md |
| clay | Data Enrichment | ✓ | ✓ | ✓ | - | clay.md |
| supermetrics | Data Aggregation | ✓ | ✓ | ✓ | - | supermetrics.md |
| coupler | Data Aggregation | ✓ | ✓ | ✓ | - | coupler.md |
| hubspot | CRM | ✓ | - | ✓ | ✓ | hubspot.md |
| salesforce | CRM | ✓ | - | ✓ | ✓ | salesforce.md |
| close | CRM | ✓ | - | ✓ | - | close.md |
| stripe | Payments | ✓ | ✓ | ✓ | ✓ | stripe.md |
| paddle | Payments | ✓ | - | ✓ | ✓ | paddle.md |
| rewardful | Referral | ✓ | - | ✓ | - | rewardful.md |
| tolt | Referral | ✓ | - | ✓ | - | tolt.md |
| dub-co | Links | ✓ | - | ✓ | ✓ | dub-co.md |
| mention-me | Referral | ✓ | - | ✓ | - | mention-me.md |
| partnerstack | Affiliate | ✓ | - | ✓ | - | partnerstack.md |
| mailchimp | ✓ | ✓ | ✓ | ✓ | mailchimp.md | |
| customer-io | ✓ | - | ✓ | ✓ | customer-io.md | |
| sendgrid | ✓ | - | ✓ | ✓ | sendgrid.md | |
| resend | ✓ | ✓ | ✓ | ✓ | resend.md | |
| sequenzy | ✓ | ✓ | ✓ | - | sequenzy.md | |
| nitrosend | ✓ | ✓ | - | - | nitrosend.md | |
| kit | ✓ | - | ✓ | ✓ | kit.md | |
| beehiiv | Newsletter | ✓ | - | ✓ | - | beehiiv.md |
| klaviyo | Email/SMS | ✓ | - | ✓ | ✓ | klaviyo.md |
| postmark | ✓ | - | ✓ | ✓ | postmark.md | |
| brevo | Email/SMS | ✓ | - | ✓ | ✓ | brevo.md |
| activecampaign | Email/CRM | ✓ | - | ✓ | ✓ | activecampaign.md |
| twilio | SMS/Voice | ✓ | - | ✓ | ✓ | twilio.md |
| plivo | SMS/Voice | ✓ | - | - | ✓ | plivo.md |
| postscript | SMS | ✓ | - | - | - | postscript.md |
| attentive | SMS | ✓ | - | - | - | attentive.md |
| audiencetap | SMS/Email | ✓ | - | - | - | audiencetap.md |
| hunter | Email Outreach | ✓ | - | ✓ | - | hunter.md |
| snov | Email Outreach | ✓ | - | ✓ | - | snov.md |
| truelist | Email Verification | ✓ | ✓ | - | ✓ | truelist.md |
| github | Developer Intent | ✓ | - | ✓ | ✓ | github.md |
| firecrawl | Site Scraping | ✓ | ✓ | - | ✓ | firecrawl.md |
| browserbase | Site Scraping | ✓ | ✓ | - | ✓ | browserbase.md |
| lemlist | Email Outreach | ✓ | - | ✓ | - | lemlist.md |
| instantly | Email Outreach | ✓ | - | ✓ | - | instantly.md |
| google-ads | Ads | ✓ | ✓ | ✓ | ✓ | google-ads.md |
| meta-ads | Ads | ✓ | - | ✓ | ✓ | meta-ads.md |
| linkedin-ads | Ads | ✓ | - | ✓ | - | linkedin-ads.md |
| tiktok-ads | Ads | ✓ | - | ✓ | ✓ | tiktok-ads.md |
| zapier | Automation | ✓ | ✓ | ✓ | ✓ | zapier.md |
| hotjar | CRO | ✓ | - | ✓ | - | hotjar.md |
| optimizely | A/B Testing | ✓ | - | ✓ | ✓ | optimizely.md |
| calendly | Scheduling | ✓ | - | ✓ | - | calendly.md |
| savvycal | Scheduling | ✓ | - | ✓ | - | savvycal.md |
| typeform | Forms | ✓ | - | ✓ | ✓ | typeform.md |
| intercom | Messaging | ✓ | - | ✓ | ✓ | intercom.md |
| outreach | Sales Engagement | ✓ | ✓ | ✓ | - | outreach.md |
| crossbeam | Partner Ecosystem | ✓ | ✓ | ✓ | - | crossbeam.md |
| introw | Partner Ecosystem | - | ✓ | - | - | introw.md |
| pendo | Product Analytics | ✓ | - | ✓ | - | pendo.md |
| similarweb | Competitive Intelligence | ✓ | - | ✓ | - | similarweb.md |
| exa | AI Search | ✓ | ✓ | ✓ | ✓ | exa.md |
| firehose | Competitive Intelligence | ✓ | - | - | - | firehose.md |
| sparktoro | Audience Research | - | - | - | - | sparktoro.md |
| rb2b | Visitor Identification | ✓ | - | - | - | rb2b.md |
| gong | Revenue Intelligence | ✓ | - | - | - | gong.md |
| airops | AI Content | ✓ | - | ✓ | - | airops.md |
| buffer | Social | ✓ | - | ✓ | - | buffer.md |
| wistia | Video | ✓ | - | ✓ | - | wistia.md |
| heygen | Video | ✓ | ✓ | - | ✓ | heygen.md |
| hyperframes | Video | - | - | ✓ | ✓ | hyperframes.md |
| trustpilot | Reviews | ✓ | - | ✓ | - | trustpilot.md |
| g2 | Reviews | ✓ | - | ✓ | - | g2.md |
| onesignal | Push | ✓ | - | ✓ | ✓ | onesignal.md |
| demio | Webinar | ✓ | - | ✓ | - | demio.md |
| livestorm | Webinar | ✓ | - | ✓ | - | livestorm.md |
| shopify | Commerce | ✓ | - | ✓ | ✓ | shopify.md |
| wordpress | CMS | ✓ | - | ✓ | ✓ | wordpress.md |
| webflow | CMS | ✓ | - | ✓ | ✓ | webflow.md |
| sanity | Headless CMS | ✓ | - | ✓ | ✓ | sanity.md |
| contentful | Headless CMS | ✓ | - | ✓ | ✓ | contentful.md |
| strapi | Headless CMS | ✓ | - | ✓ | ✓ | strapi.md |
| composio | Integration Layer | ✓ | ✓ | ✓ | ✓ | composio.md |
| cogny | Integration Layer | - | ✓ | - | - | cogny.md |
Track user behavior, measure conversions, and analyze marketing performance.
| Tool | Best For | MCP Available |
|---|---|---|
| ga4 | Web analytics, Google ecosystem | ✓ |
| mixpanel | Product analytics, event tracking | - |
| amplitude | Product analytics, cohort analysis | - |
| posthog | Open-source analytics, session replay | - |
| segment | Customer data platform, routing | - |
| adobe-analytics | Enterprise analytics | - |
| plausible | Privacy-focused analytics | - |
Agent recommendation: Start with GA4 if using Google ecosystem. Use Mixpanel or Amplitude for deeper product analytics. Plausible for privacy-focused sites.
Search engine optimization tools for keyword research, rank tracking, and site audits.
| Tool | Best For | Notes |
|---|---|---|
| google-search-console | Free, authoritative search data | Direct from Google |
| semrush | Competitive analysis, keyword research | Comprehensive |
| ahrefs | Backlink analysis, content research | Best for links |
| dataforseo | SERP tracking, backlinks, on-page audits | Comprehensive API |
| keywords-everywhere | Quick keyword research, traffic estimates | Credit-based |
| rankparse | Cheap, agent-friendly backlinks + domain data | Credit-based, MCP available |
Agent recommendation: Google Search Console is essential (free). Add Semrush or Ahrefs for competitive research. DataForSEO for programmatic SERP data. Keywords Everywhere for quick keyword lookups. RankParse for agent workflows where per-call cost matters — backlinks, domain authority, and tech stack at a fraction of enterprise pricing.
Customer relationship management and sales tools.
| Tool | Best For | CLI Available |
|---|---|---|
| hubspot | SMB, marketing + sales alignment | ✓ |
| salesforce | Enterprise, complex sales processes | ✓ |
| close | SMB, high-velocity sales | ✓ |
Agent recommendation: HubSpot for startups/SMBs. Close for high-velocity inside sales. Salesforce for enterprise.
Payment processing and subscription management.
| Tool | Best For | MCP Available |
|---|---|---|
| stripe | SaaS subscriptions, developer-friendly | ✓ |
| paddle | SaaS billing with tax handling | - |
Agent recommendation: Stripe is the default for SaaS. Paddle for built-in tax compliance.
Tools for referral programs, affiliate tracking, and partner management.
| Tool | Best For | Stripe Integration |
|---|---|---|
| rewardful | Stripe-native affiliate programs | ✓ |
| tolt | SaaS affiliate programs | ✓ |
| mention-me | Enterprise referral programs | ✓ |
| dub-co | Link tracking, attribution | - |
| partnerstack | Enterprise partner programs | ✓ |
Agent recommendation: Rewardful or Tolt for Stripe-based SaaS. PartnerStack for enterprise partner programs. Dub.co for link attribution.
Email marketing, transactional email, and automation platforms.
| Tool | Best For | MCP Available |
|---|---|---|
| mailchimp | SMB email marketing | ✓ |
| customer-io | Behavior-based messaging | - |
| sendgrid | Transactional email at scale | - |
| resend | Developer-friendly transactional | ✓ |
| sequenzy | Lifecycle email, sequences, transactional email | ✓ |
| kit | Creator/newsletter focused | - |
| beehiiv | Newsletter platform | - |
| klaviyo | E-commerce email + SMS | - |
| postmark | Deliverability-focused transactional | - |
| brevo | Email + SMS, popular in EU | - |
| activecampaign | Email automation + CRM | - |
Agent recommendation: Resend for transactional (dev-friendly). Sequenzy for lifecycle email, sequences, and agent-driven email marketing. Postmark for deliverability. Customer.io for advanced automation. Kit for creators. Beehiiv for newsletters. Klaviyo for e-commerce email/SMS. ActiveCampaign for email + CRM combo.
SMS and MMS marketing platforms and programmable messaging APIs.
| Tool | Best For | MCP Available |
|---|---|---|
| klaviyo | DTC ecom already on Klaviyo email | - |
| postscript | Shopify DTC, SMS-first depth | - |
| attentive | Mid-market+ DTC, full-service | - |
| twilio | Custom API builds, transactional, dev-first | - |
| plivo | Twilio alternative, lower per-send cost | - |
| audiencetap | DTC with AI-forward creative + on-pack QR opt-in | - |
| brevo | EU SMB email + SMS combo | - |
| customer-io | Behavior-based SMS automation | - |
Agent recommendation: Klaviyo SMS for ecom already on Klaviyo email. Postscript for Shopify-first depth. Attentive for mid-market+ wanting concierge support. Twilio (or Plivo for lower cost) for custom builds and transactional/auth. AudienceTap when AI creative or on-pack QR opt-in matters.
Paid advertising platforms and campaign management.
| Tool | Best For | MCP Available |
|---|---|---|
| google-ads | Search intent, high-intent traffic | ✓ |
| meta-ads | Demand gen, visual products, B2C | - |
| linkedin-ads | B2B, job title targeting | - |
| tiktok-ads | Younger demographics, video | - |
Agent recommendation: Google Ads for search intent. Meta for demand generation. LinkedIn for B2B.
Workflow automation and integration platforms.
| Tool | Best For | MCP Available |
|---|---|---|
| zapier | No-code integrations + SDK for 8,000+ apps | ✓ |
Agent recommendation: Zapier SDK for agents that need to interact with any app directly. Zaps for always-on automations.
Conversion rate optimization, heatmaps, and experimentation.
| Tool | Best For | Notes |
|---|---|---|
| hotjar | Heatmaps, recordings, surveys | Visual behavior data |
| optimizely | A/B testing, feature flags | Enterprise experimentation |
Agent recommendation: Hotjar for understanding user behavior. Optimizely for running experiments.
Booking and appointment scheduling tools.
| Tool | Best For | Notes |
|---|---|---|
| calendly | Meeting scheduling, lead gen | Most popular |
| savvycal | Personalized scheduling | Developer-friendly |
Agent recommendation: Calendly for general use. SavvyCal for personalized booking experiences.
Form builders and survey platforms.
| Tool | Best For | Notes |
|---|---|---|
| typeform | Interactive forms, surveys | Conversational UX |
Agent recommendation: Typeform for engaging forms and surveys.
In-app messaging, chat, and customer communication.
| Tool | Best For | Notes |
|---|---|---|
| intercom | In-app messaging, support, product tours | Full customer platform |
Agent recommendation: Intercom for in-app messaging and customer support.
Social media scheduling, management, and analytics.
| Tool | Best For | Notes |
|---|---|---|
| buffer | Social scheduling, analytics | Multi-platform |
Agent recommendation: Buffer for scheduling and analytics across social platforms.
Video hosting, creation, and AI generation.
| Tool | Best For | Notes |
|---|---|---|
| wistia | Video hosting, marketing analytics | Best for marketing video hosting |
| heygen | AI avatars, talking-head videos | MCP server available |
| hyperframes | Programmatic video from HTML/CSS | Open source, agent-native |
Agent recommendation: HeyGen for AI avatar videos (MCP-enabled). Hyperframes for templated, data-driven video from code. Wistia for hosting and analytics.
Company and person data enrichment for sales and marketing.
| Tool | Best For | Notes |
|---|---|---|
| clearbit | Company/person enrichment | Now HubSpot Breeze |
| apollo | B2B prospecting, email finding | Large database |
| zoominfo | B2B contacts, intent data | Enterprise-grade |
| clay | Waterfall enrichment, outbound | 75+ data providers |
Agent recommendation: Clearbit for enrichment. Apollo for prospecting and outbound. ZoomInfo for enterprise B2B data with intent signals. Clay for waterfall enrichment across multiple providers.
Pre-outreach email deliverability validation.
| Tool | Best For | Notes |
|---|---|---|
| truelist | Bulk + single email deliverability validation | Returns email_state (ok / email_invalid / risky / unknown / accept_all) + email_sub_state. MCP server + 7-language SDKs available. |
Agent recommendation: Truelist for any prospect list before outreach — Apollo/ZoomInfo/Hunter data accuracy is typically 60–80%, validation is non-negotiable to keep sender reputation healthy.
Discovery channel for dev-tool SaaS prospecting via GitHub stargazers, forkers, and watchers.
| Tool | Best For | Notes |
|---|---|---|
| github | Stargazers / forks / watchers of competitor or adjacent repos | Public API; pair with Apollo/Clay/Hunter for email enrichment |
Agent recommendation: Use github-prospects.js CLI to pull stargazers/forks of 3–5 anchor repos (competitors, category leaders, complementary tools). Filter to users with company field set, then enrich missing emails via Apollo or Hunter, then validate via Truelist before outreach.
Programmatic page extraction for individual public business sites — not for the platforms hosting prospects (Google Maps, LinkedIn, Yelp, Apollo, etc.).
| Tool | Best For | Notes |
|---|---|---|
| firecrawl | Page → clean markdown / structured extraction | API + MCP; lower overhead for "just give me the content" |
| browserbase | Real Chromium when rendering, interaction, or session state is required | API + MCP (Stagehand); use when Firecrawl can't handle the page |
Agent recommendation: Default to Firecrawl for static-ish pages and structured extraction. Use Browserbase when the site requires JS rendering, form interaction, cookie consent, or auth — and when you want session recordings for debugging. For both: discovery happens on platforms (manual browser); extraction happens on the prospect's own website URL. Don't point either tool at LinkedIn, Google Maps, Yelp, or similar.
Review management and social proof platforms.
| Tool | Best For | Notes |
|---|---|---|
| trustpilot | Consumer business reviews | Most recognized |
| g2 | Software/B2B reviews | Best for SaaS |
Agent recommendation: Trustpilot for consumer products. G2 for B2B software.
Push notification delivery platforms.
| Tool | Best For | Notes |
|---|---|---|
| onesignal | Multi-channel push notifications | Web + mobile |
Agent recommendation: OneSignal for web and mobile push notifications.
Webinar and virtual event platforms.
| Tool | Best For | Notes |
|---|---|---|
| demio | Marketing webinars | Simple, focused |
| livestorm | Video engagement, webinars | Full event platform |
Agent recommendation: Demio for marketing-focused webinars. Livestorm for full event engagement.
Sales engagement and outreach automation platforms.
| Tool | Best For | Notes |
|---|---|---|
| outreach | Enterprise sales engagement | Sequences, tasks, analytics |
Agent recommendation: Outreach for enterprise sales teams managing multi-touch sequences at scale.
Product analytics, feature adoption tracking, and in-app guidance.
| Tool | Best For | Notes |
|---|---|---|
| pendo | Feature adoption, in-app guides | Product-led growth |
Agent recommendation: Pendo for tracking feature adoption and delivering targeted in-app guidance.
Traffic analytics, competitor benchmarking, and market research.
| Tool | Best For | Notes |
|---|---|---|
| similarweb | Website traffic, competitor analysis | Traffic sources, keywords |
Agent recommendation: Similarweb for competitor traffic analysis and market benchmarking.
Audience intelligence and behavioral research tools.
| Tool | Best For | Notes |
|---|---|---|
| sparktoro | Audience affinities, behavioral data | Clickstream + social data |
Agent recommendation: SparkToro for discovering where your ICP spends time — what they read, watch, listen to, follow, and search for. Essential for customer research, content strategy, and media buying decisions.
Website visitor de-anonymization for B2B sales and marketing.
| Tool | Best For | Notes |
|---|---|---|
| rb2b | Person-level visitor ID, intent signals | LinkedIn profiles, emails, page-level data |
Agent recommendation: RB2B for identifying anonymous B2B website visitors and routing high-intent visitors to outreach tools. Pairs well with Clay for enrichment and Instantly/Lemlist for cold email.
Sales conversation analytics, call recording, and deal intelligence.
| Tool | Best For | Notes |
|---|---|---|
| gong | Call recording, transcript analysis, deal insights | REST API, 10k API calls/day |
Agent recommendation: Gong for mining sales call transcripts for customer research, competitive intelligence, and coaching insights. Essential for revenue attribution and win/loss analysis.
AI-powered content generation and optimization platforms.
| Tool | Best For | Notes |
|---|---|---|
| airops | AI content workflows, SEO content | Flow-based automation |
Agent recommendation: AirOps for building AI content workflows that generate SEO-optimized content at scale.
AI-powered web search APIs built for LLMs and agents. Return structured results with on-demand text, highlights, and summaries.
| Tool | Best For | Notes |
|---|---|---|
| exa | Neural/semantic web search, content research, competitor discovery | Search + findSimilar + Contents; MCP and SDKs available |
Agent recommendation: Exa for neural search over the open web — content research, competitor/similar-page discovery, link prospecting, news monitoring, and audience research. Pairs well with seo-audit, content-strategy, and competitor-profiling skills.
Partner data sharing, co-sell, and ecosystem management.
| Tool | Best For | Notes |
|---|---|---|
| crossbeam | Account overlaps, co-sell | Now part of Reveal |
| introw | Partner management, deal registration, QBRs | MCP-enabled PRM |
Agent recommendation: Crossbeam for identifying partner account overlaps and co-sell opportunities. Introw for full partner relationship management — partner pipeline, commissions, tasks, and automated business review prep.
Cold email outreach and email finding tools for link building and sales prospecting.
| Tool | Best For | Notes |
|---|---|---|
| hunter | Email finding, domain search | Largest email database |
| snov | Email finding, drip campaigns | Built-in sequences |
| lemlist | Cold email campaigns | Personalization features |
| instantly | Cold email at scale | Email warmup built-in |
Agent recommendation: Hunter for finding emails. Lemlist or Instantly for sending cold email campaigns. Snov for combined finding + outreach.
Marketing data pipeline tools that connect multiple platforms for unified reporting.
| Tool | Best For | Notes |
|---|---|---|
| supermetrics | Cross-platform data pulling | 200+ connectors |
| coupler | Automated data flows to sheets/BI | Scheduled pipelines |
Agent recommendation: Supermetrics for pulling data from multiple marketing platforms into unified reports. Coupler.io for automated data flows to spreadsheets and BI tools.
E-commerce platforms and content management systems.
| Tool | Best For | CLI Available |
|---|---|---|
| shopify | E-commerce, product sales | ✓ |
| wordpress | Blogs, content sites | ✓ |
| webflow | Design-focused marketing sites | ✓ |
| sanity | Headless CMS, structured content | ✓ |
| contentful | Enterprise headless CMS, multi-locale | ✓ |
| strapi | Open-source headless CMS, self-hosted | ✓ |
Agent recommendation: Shopify for e-commerce. Webflow for marketing sites. WordPress for blogs. For headless CMS: Sanity for developer-flexible content, Contentful for enterprise multi-locale, Strapi for self-hosted/budget-conscious. See headless CMS guide for selection criteria.
Zero-dependency, single-file Node.js CLIs for tools that don't ship their own. See clis/README.md for install instructions and usage.
All CLIs follow a consistent pattern:
fetchjq, save to file, or use in scripts{TOOL}_API_KEY and go{tool} <resource> <action> [options]These tools have Model Context Protocol servers available, enabling direct agent interaction:
To use MCP tools, ensure the appropriate MCP server is configured in your environment.
Composio provides managed OAuth and pre-built connectors for 500+ tools via a single MCP server. It adds MCP access to tools that don't have native MCP servers, including HubSpot, Salesforce, Meta Ads, LinkedIn Ads, Google Sheets, Slack, Notion, and more.
npx @composio/mcp@latest setupUse Composio when you need MCP access to OAuth-heavy tools. Prefer native MCP servers (GA4, Stripe, Mailchimp, etc.) when available — they have deeper coverage.
Cogny is a hosted MCP gateway focused on marketing channels — one federated MCP URL with managed OAuth across every channel you've connected. Narrower than Composio (marketing-only) and useful when you want SEO, paid social, and privacy-friendly analytics behind a single MCP login.
https://app.cogny.com/mcpUse Cogny when you only need marketing channels and want to avoid running your own OAuth proxy. Prefer native APIs when you need deep, custom control of a single tool.