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AudienceTap

tools/integrations/audiencetap.md

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AudienceTap

SMS and email marketing platform built for direct-to-consumer brands. Newer entrant positioning as a more flexible, AI-forward alternative to Klaviyo / Postscript / Attentive with emphasis on creative automation and on-pack QR opt-in.

Capabilities

IntegrationAvailableNotes
API✓REST API (confirm with vendor; access tied to plan tier)
MCP-Not available
CLI-None
SDK-Use API directly

Verify current API surface and capabilities at https://audiencetap.com before building against this guide — newer platform, surface evolves quickly.

Authentication

  • Type: API Key (Bearer)
  • Header: Authorization: Bearer {api_key}
  • Get key: AudienceTap dashboard → Settings → API
  • Note: API access generally requires Growth or Pro tier

Common Agent Operations

Subscribe a user

bash
POST https://api.audiencetap.com/v1/subscribers

{
  "phone_number": "+15551234567",
  "email": "[email protected]",
  "first_name": "Jane",
  "opt_in_source": "checkout",
  "list_id": "..."
}

Unsubscribe

bash
POST https://api.audiencetap.com/v1/subscribers/unsubscribe

{
  "phone_number": "+15551234567",
  "channel": "sms"
}

Track event

bash
POST https://api.audiencetap.com/v1/events

{
  "subscriber": { "phone_number": "+15551234567" },
  "event_name": "abandoned_cart",
  "properties": {
    "cart_value": 89.99,
    "items": ["Product A"]
  }
}

Send transactional message

bash
POST https://api.audiencetap.com/v1/messages/transactional

{
  "phone_number": "+15551234567",
  "body": "Your order #1234 shipped. Track: https://...",
  "category": "shipping"
}

List flows / automations

bash
GET https://api.audiencetap.com/v1/flows

Webhooks

Subscribe to: subscriber events, message delivery events, conversion attribution. Configured in dashboard.

API Pattern

REST + JSON. Bearer auth. Pagination conventions vary by endpoint — confirm in current docs.

Key Features

  • SMS + email on one platform (positioned similarly to Klaviyo's combined product)
  • AI creative generation (subject lines, SMS copy, image variants)
  • On-pack QR code opt-in (insert-card based opt-in for ecom shipments)
  • Shopify, BigCommerce, and headless commerce integrations
  • A2P 10DLC handled in-platform
  • Automation builder for cart, post-purchase, win-back, etc.
  • Identity resolution (matching anonymous visitors to known subscribers)

Pricing

  • Plans typically tiered by subscriber count + send volume
  • Per-send pricing comparable to other DTC SMS platforms (~$0.015 SMS, ~$0.04 MMS)
  • Confirm current pricing at https://audiencetap.com — newer platform with evolving plans

When to Use

  • Mid-market DTC brand willing to try a newer platform for better AI tooling or pricing leverage
  • Brand wanting on-pack QR opt-in as a primary acquisition channel (printed insert cards driving SMS opt-in)
  • Want SMS + email under one roof with stronger AI features than incumbents currently offer
  • Evaluating alternatives during a contract negotiation with Klaviyo / Postscript / Attentive

When NOT to Use

  • Need a fully battle-tested platform with deep ecosystem — incumbents have more integrations and case studies
  • Compliance tooling at enterprise scale — verify A2P / TCPA depth before committing for large lists
  • B2B SaaS, transactional, or developer-first use — Twilio or Plivo

Relevant Skills

  • sms
  • emails
  • referrals (on-pack QR opt-in is a referral-adjacent acquisition channel)
  • directory-submissions (on-pack insert cards as an offline channel)