Marketing Skills Versions

Current versions of all skills. Agents can compare against local versions to check for updates.

Recent Changes

Breaking changes — Users must reinstall skills after this update.

Total skills: 40

Added co-marketing skill for partner identification, joint campaigns, and co-marketing strategy
Total skills: 41

Added image skill for AI image generation, design tools, profile/listing banners, and optimization
Added video skill for AI video production (Hyperframes, HeyGen, Veo, Runway, Kling)
Added short-form video section to social (1.3.0) — TikTok, Reels, Shorts frameworks
Added HeyGen and Hyperframes tool integration guides
Fixed plugin marketplace: source field now passes Claude Code schema validation (#270)
Added proper plugin.json manifest with "skills": "./skills"
Total skills: 40

Added directory-submissions skill for Product Hunt, G2, AI directories, and backlink strategy
Added competitor-profiling skill for competitive intelligence research
Added international SEO & localization section to seo-audit (1.2.0)
Added conversion tracking reference to ads (cross-platform pixel setup)
Added Zapier SDK integration for 8,000+ app access
Fixed plugin loading: removed ./ prefix from marketplace.json skill paths (#243)
Hardened CLI tools: Supermetrics API key moved to header, ZoomInfo JWT masked by default
Fixed community-marketing YAML frontmatter (#240)
Fixed Zapier webhook URL validation (#247)
Added missing skills to VERSIONS.md (aso, community-marketing, customer-research — shipped in prior releases)
Total skills: 38

Added lead-magnets skill for lead magnet strategy, format selection, and conversion optimization
Added Composio integration layer for MCP access to OAuth-heavy tools (HubSpot, Salesforce, Meta Ads, LinkedIn Ads, Google Sheets, Slack, Notion, etc.)
Added headless CMS integration guides (Sanity, Contentful, Strapi) with headless-cms reference
Added 197 evals across all 33 skills for automated quality testing
Optimized all 32 skill descriptions for better trigger phrase matching
Replaced rigid imperatives with reasoning-based guidance across all skills
Added 10 new CLI tools (airops, clay, close, coupler, crossbeam, outreach, pendo, similarweb, supermetrics, zoominfo)
Added 13 new integration guides
Bumped all 32 existing skills from 1.1.0 → 1.2.0

Migrated context path from .claude/ to .agents/ for agent-agnostic compatibility
All skills now check .agents/product-marketing.md first, with .claude/ fallback for older setups
Updated install paths in README to reference .agents/skills/
Bumped all 32 skills from 1.0.0 → 1.1.0

Added revops skill for revenue operations, lead lifecycle, scoring, routing, pipeline management, and CRM automation
Added sales-enablement skill for sales decks, one-pagers, objection handling, demo scripts, and sales playbooks

Added site-architecture skill for website structure planning, page hierarchy, navigation design, URL structure, and internal linking strategy

Added ai-seo skill for AI search optimization (AEO, GEO, LLMO, AI Overviews)
Moved AEO/GEO content patterns from seo-audit references to ai-seo skill
Added churn-prevention skill for cancel flows, save offers, dunning, and payment recovery

Added ad-creative skill for bulk ad creative generation and performance-based iteration
Added 51 zero-dependency CLI tools for marketing platforms (tools/clis/)
Added 31 new integration guides (tools/integrations/)
Added 4 email outreach CLIs: hunter, snov, lemlist, instantly
Security hardening: header auth for meta-ads, URL encoding, input validation
All CLIs reviewed via independent codex audit (auth, security, error handling, consistency)