# ASO Audit: {App Name}
**Store:** {Apple App Store / Google Play}
**URL:** {listing URL}
**Audit date:** {date}
**Brand tier:** {Dominant / Established / Challenger} — {one-line justification}
**Overall Score:** {score}/100 (Grade: {A/B/C/D/F})

| Dimension | Score | Grade | Key Issue |
|-----------|-------|-------|-----------|
| Title & Subtitle | X/10 | {grade} | {one-line summary} |
| Description | X/10 | {grade} | {one-line summary} |
| Visual Assets | X/10 | {grade} | {one-line summary} |
| Ratings & Reviews | X/10 | {grade} | {one-line summary} |
| Metadata & Freshness | X/10 | {grade} | {one-line summary} |
| Conversion Signals | X/10 | {grade} | {one-line summary} |
| **OVERALL** | **{weighted}/100** | **{grade}** | |

### 1. {Action verb} — {specific change}
**Impact:** {High/Medium} | **Effort:** {<15 min / <30 min / <1 hour}
**Current:** {what it is now}
**Recommended:** {exact replacement, with character count}
**Why:** {one sentence explaining the impact}

### 2. ...
### 3. ...

**Current title:** "{title}" ({X}/30 chars used)
**Current subtitle/short desc:** "{subtitle}" ({X}/30 or /80 chars used)

**Issues found:**
- {issue 1}
- {issue 2}

**Recommended title:** "{new title}" ({X}/30 chars) — {rationale}
**Recommended subtitle:** "{new subtitle}" ({X}/30 or /80 chars) — {rationale}

**First 3 lines (above fold):**
> {quoted text}

**Issues found:**
- {issue 1}
- {issue 2}

**Keyword density (Google Play only):** {X}% — target: 2-3%
**Top keywords found:** {keyword1} (Xn), {keyword2} (Xn), ...
**Missing high-value keywords:** {keyword1}, {keyword2}, ...

**Recommended first 3 lines:**
> {rewritten text}

**Screenshots:** {count} ({store} shows first {3/all} in search)
**Preview video:** {Yes/No}
**Icon assessment:** {description}
**Feature graphic (Google Play):** {Yes/No}

**Screenshot audit:**
1. {screenshot 1 description} — {pass/issue}
2. {screenshot 2 description} — {pass/issue}
...

**Recommendations:**
- {specific visual change 1}
- {specific visual change 2}

**Average rating:** {X.X} stars ({count} ratings)
**Recent review sentiment:** {Positive/Mixed/Negative}
**Common complaints:** {theme1}, {theme2}
**Developer responses:** {Yes, active / Sporadic / None}

**Recommendations:**
- {specific action 1}
- {specific action 2}

**Last updated:** {date} ({X days/months ago})
**Localizations:** {count} languages
**Category:** {current category}
**In-app events/LiveOps:** {Yes/No}

**Recommendations:**
- {specific action 1}
- {specific action 2}

**Price model:** {Free / Freemium / Paid}
**IAP count:** {count}
**Downloads (Google Play):** {range}
**Social proof visible:** {awards, press, badges — or "none"}

**Recommendations:**
- {specific action 1}
- {specific action 2}

| Keyword | Rationale | Where to Place | Priority |
|---------|-----------|----------------|----------|
| {keyword} | {why this keyword} | {title/subtitle/description/keyword field} | {High/Med/Low} |
| ... | ... | ... | ... |

| Metric | {Your App} | {Competitor 1} | {Competitor 2} |
|--------|-----------|----------------|----------------|
| Title keywords | ... | ... | ... |
| Rating | ... | ... | ... |
| Screenshots | ... | ... | ... |
| Video | ... | ... | ... |
| Description keywords | ... | ... | ... |
| Last updated | ... | ... | ... |
| Overall ASO score | ... | ... | ... |

### Do This Week (Quick Wins)
1. {action} — {expected impact}
2. {action} — {expected impact}

### Do This Month (Medium Effort)
3. {action} — {expected impact}
4. {action} — {expected impact}

### Plan for Next Quarter (High Effort)
5. {action} — {expected impact}
6. {action} — {expected impact}