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Platform-Specific Strategy Guide

skills/social-content/references/platforms.md

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Platform-Specific Strategy Guide

Detailed strategies for each major social platform.

Contents

  • LinkedIn
  • Twitter/X
  • Instagram
  • TikTok
  • Facebook

LinkedIn

Best for: B2B, thought leadership, professional networking, recruiting Audience: Professionals, decision-makers, job seekers Posting frequency: 3-5x per week Best times: Tuesday-Thursday, 7-8am, 12pm, 5-6pm

What works:

  • Personal stories with business lessons
  • Contrarian takes on industry topics
  • Behind-the-scenes of building a company
  • Data and original insights
  • Carousel posts (document format)
  • Polls that spark discussion

What doesn't:

  • Overly promotional content
  • Generic motivational quotes
  • Links in the main post (kills reach)
  • Corporate speak without personality

Format tips:

  • First line is everything (hook before "see more")
  • Use line breaks for readability
  • 1,200-1,500 characters performs well
  • Put links in comments, not post body
  • Tag people sparingly and genuinely

Algorithm tips:

  • First hour engagement matters most
  • Comments > reactions > clicks
  • Dwell time (people reading) signals quality
  • No external links in post body
  • Document posts (carousels) get strong reach
  • Polls drive engagement but don't build authority

Twitter/X

Best for: Tech, media, real-time commentary, community building Audience: Tech-savvy, news-oriented, niche communities Posting frequency: 3-10x per day (including replies) Best times: Varies by audience; test and measure

What works:

  • Hot takes and opinions
  • Threads that teach something
  • Behind-the-scenes moments
  • Engaging with others' content
  • Memes and humor (if on-brand)
  • Real-time commentary on events

What doesn't:

  • Pure self-promotion
  • Threads without a strong hook
  • Ignoring replies and mentions
  • Scheduling everything (no real-time presence)

Format tips:

  • Tweets under 100 characters get more engagement
  • Threads: Hook in tweet 1, promise value, deliver
  • Quote tweets with added insight beat plain retweets
  • Use visuals to stop the scroll

Algorithm tips:

  • Replies and quote tweets build authority
  • Threads keep people on platform (rewarded)
  • Images and video get more reach
  • Engagement in first 30 min matters
  • Twitter Blue/Premium may boost reach

Instagram

Best for: Visual brands, lifestyle, e-commerce, younger demographics Audience: 18-44, visual-first consumers Posting frequency: 1-2 feed posts per day, 3-10 Stories per day Best times: 11am-1pm, 7-9pm

What works:

  • High-quality visuals
  • Behind-the-scenes Stories
  • Reels (short-form video)
  • Carousels with value
  • User-generated content
  • Interactive Stories (polls, questions)

What doesn't:

  • Low-quality images
  • Too much text in images
  • Ignoring Stories and Reels
  • Only promotional content

Format tips:

  • Reels get 2x reach of static posts
  • First frame of Reels must hook
  • Carousels: 10 slides with educational content
  • Use all Story features (polls, links, etc.)

Algorithm tips:

  • Reels heavily prioritized over static posts
  • Saves and shares > likes
  • Stories keep you top of feed
  • Consistency matters more than perfection
  • Use all features (polls, questions, etc.)

TikTok

Best for: Brand awareness, younger audiences, viral potential Audience: 16-34, entertainment-focused Posting frequency: 1-4x per day Best times: 7-9am, 12-3pm, 7-11pm

What works:

  • Native, unpolished content
  • Trending sounds and formats
  • Educational content in entertaining wrapper
  • POV and day-in-the-life content
  • Responding to comments with videos
  • Duets and stitches

What doesn't:

  • Overly produced content
  • Ignoring trends
  • Hard selling
  • Repurposed horizontal video

Format tips:

  • Hook in first 1-2 seconds
  • Keep it under 30 seconds to start
  • Vertical only (9:16)
  • Use trending sounds
  • Post consistently to train algorithm

Facebook

Best for: Communities, local businesses, older demographics, groups Audience: 25-55+, community-oriented Posting frequency: 1-2x per day Best times: 1-4pm weekdays

What works:

  • Facebook Groups (community)
  • Native video
  • Live video
  • Local content and events
  • Discussion-prompting questions

What doesn't:

  • Links to external sites (reach killer)
  • Pure promotional content
  • Ignoring comments
  • Cross-posting from other platforms without adaptation