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Design System: Airtable

skills/creative/popular-web-designs/templates/airtable.md

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Design System: Airtable

Hermes Agent — Implementation Notes

The original site uses proprietary fonts. For self-contained HTML output, use these CDN substitutes:

  • Primary: Inter | Mono: system monospace stack
  • Font stack (CSS): font-family: 'Inter', system-ui, -apple-system, 'Segoe UI', Roboto, sans-serif;
  • Mono stack (CSS): font-family: ui-monospace, SFMono-Regular, Menlo, Monaco, Consolas, 'Liberation Mono', 'Courier New', monospace;
html
<link href="https://fonts.googleapis.com/css2?family=Inter:wght@300;400;500;600;700&display=swap" rel="stylesheet">

Use write_file to create HTML, serve via generative-widgets skill (cloudflared tunnel). Verify visual accuracy with browser_vision after generating.

1. Visual Theme & Atmosphere

Airtable's website is a clean, enterprise-friendly platform that communicates "sophisticated simplicity" through a white canvas with deep navy text (#181d26) and Airtable Blue (#1b61c9) as the primary interactive accent. The Haas font family (display + text variants) creates a Swiss-precision typography system with positive letter-spacing throughout.

Key Characteristics:

  • White canvas with deep navy text (#181d26)
  • Airtable Blue (#1b61c9) as primary CTA and link color
  • Haas + Haas Groot Disp dual font system
  • Positive letter-spacing on body text (0.08px–0.28px)
  • 12px radius buttons, 16px–32px for cards
  • Multi-layer blue-tinted shadow: rgba(45,127,249,0.28) 0px 1px 3px
  • Semantic theme tokens: --theme_* CSS variable naming

2. Color Palette & Roles

Primary

  • Deep Navy (#181d26): Primary text
  • Airtable Blue (#1b61c9): CTA buttons, links
  • White (#ffffff): Primary surface
  • Spotlight (rgba(249,252,255,0.97)): --theme_button-text-spotlight

Semantic

  • Success Green (#006400): --theme_success-text
  • Weak Text (rgba(4,14,32,0.69)): --theme_text-weak
  • Secondary Active (rgba(7,12,20,0.82)): --theme_button-text-secondary-active

Neutral

  • Dark Gray (#333333): Secondary text
  • Mid Blue (#254fad): Link/accent blue variant
  • Border (#e0e2e6): Card borders
  • Light Surface (#f8fafc): Subtle surface

Shadows

  • Blue-tinted (rgba(0,0,0,0.32) 0px 0px 1px, rgba(0,0,0,0.08) 0px 0px 2px, rgba(45,127,249,0.28) 0px 1px 3px, rgba(0,0,0,0.06) 0px 0px 0px 0.5px inset)
  • Soft (rgba(15,48,106,0.05) 0px 0px 20px)

3. Typography Rules

Font Families

  • Primary: Haas, fallbacks: -apple-system, system-ui, Segoe UI, Roboto
  • Display: Haas Groot Disp, fallback: Haas

Hierarchy

RoleFontSizeWeightLine HeightLetter Spacing
Display HeroHaas48px4001.15normal
Display BoldHaas Groot Disp48px9001.50normal
Section HeadingHaas40px4001.25normal
Sub-headingHaas32px400–5001.15–1.25normal
Card TitleHaas24px4001.20–1.300.12px
FeatureHaas20px4001.25–1.500.1px
BodyHaas18px4001.350.18px
Body MediumHaas16px5001.300.08–0.16px
ButtonHaas16px5001.25–1.300.08px
CaptionHaas14px400–5001.25–1.350.07–0.28px

4. Component Stylings

Buttons

  • Primary Blue: #1b61c9, white text, 16px 24px padding, 12px radius
  • White: white bg, #181d26 text, 12px radius, 1px border white
  • Cookie Consent: #1b61c9 bg, 2px radius (sharp)

Cards: 1px solid #e0e2e6, 16px–24px radius

Inputs: Standard Haas styling

5. Layout

  • Spacing: 1–48px (8px base)
  • Radius: 2px (small), 12px (buttons), 16px (cards), 24px (sections), 32px (large), 50% (circles)

6. Depth

  • Blue-tinted multi-layer shadow system
  • Soft ambient: rgba(15,48,106,0.05) 0px 0px 20px

7. Do's and Don'ts

Do: Use Airtable Blue for CTAs, Haas with positive tracking, 12px radius buttons

Don't: Skip positive letter-spacing, use heavy shadows

8. Responsive Behavior

Breakpoints: 425–1664px (23 breakpoints)

9. Agent Prompt Guide

  • Text: Deep Navy (#181d26)
  • CTA: Airtable Blue (#1b61c9)
  • Background: White (#ffffff)
  • Border: #e0e2e6