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Infographic Content Analysis Framework

skills/creative/baoyu-infographic/references/analysis-framework.md

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Infographic Content Analysis Framework

Deep analysis framework applying instructional design principles to infographic creation.

Purpose

Before creating an infographic, thoroughly analyze the source material to:

  • Understand the content at a deep level
  • Identify clear learning objectives for the viewer
  • Structure information for maximum clarity and retention
  • Match content to optimal layout×style combinations
  • Preserve all source data verbatim

Instructional Design Mindset

Approach content analysis as a world-class instructional designer:

PrincipleApplication
Deep UnderstandingRead the entire document before analyzing any part
Learner-CenteredFocus on what the viewer needs to understand
Visual StorytellingUse visuals to communicate, not just decorate
Cognitive LoadSimplify complex ideas without losing accuracy
Data IntegrityNever alter, summarize, or paraphrase source facts

Analysis Dimensions

1. Content Type Classification

TypeCharacteristicsBest LayoutBest Style
Timeline/HistorySequential events, dates, progressionlinear-progressioncraft-handmade, aged-academia
Process/TutorialStep-by-step instructions, how-tolinear-progression, winding-roadmapikea-manual, technical-schematic
ComparisonA vs B, pros/cons, before-afterbinary-comparison, comparison-matrixcorporate-memphis, bold-graphic
HierarchyLevels, priorities, pyramidshierarchical-layers, tree-branchingcraft-handmade, corporate-memphis
RelationshipsConnections, overlaps, influencesvenn-diagram, hub-spoke, jigsawcraft-handmade, subway-map
Data/MetricsStatistics, KPIs, measurementsdashboard, periodic-tablecorporate-memphis, technical-schematic
Cycle/LoopRecurring processes, feedback loopscircular-flowcraft-handmade, technical-schematic
System/StructureComponents, architecture, anatomystructural-breakdown, bento-gridtechnical-schematic, ikea-manual
Journey/NarrativeStories, user flows, milestoneswinding-roadmap, story-mountainstorybook-watercolor, comic-strip
Overview/SummaryMultiple topics, feature highlightsbento-grid, periodic-table, dense-moduleschalkboard, bold-graphic
Product/Buying GuideMulti-dimension comparisons, specs, pitfallsdense-modulesmorandi-journal, pop-laboratory, retro-pop-grid

2. Learning Objective Identification

Every infographic should have 1-3 clear learning objectives.

Good Learning Objectives:

  • Specific and measurable
  • Focus on what the viewer will understand, not just see
  • Written from the viewer's perspective

Format: "After viewing this infographic, the viewer will understand..."

Content AspectObjective Type
Core concept"...what [topic] is and why it matters"
Process"...how to [accomplish something]"
Comparison"...the key differences between [A] and [B]"
Relationships"...how [elements] connect to each other"
Data"...the significance of [key statistics]"

3. Audience Analysis

FactorQuestionsImpact
Knowledge LevelWhat do they already know?Determines complexity depth
ContextWhy are they viewing this?Determines emphasis points
ExpectationsWhat do they hope to learn?Determines success criteria
Visual PreferencesProfessional, playful, technical?Influences style choice

4. Complexity Assessment

LevelIndicatorsLayout Recommendation
Simple (3-5 points)Few main concepts, clear relationshipssparse layouts, single focus
Moderate (6-8 points)Multiple concepts, some relationshipsbalanced layouts, clear sections
Complex (9+ points)Many concepts, intricate relationshipsdense layouts, multiple sections

5. Visual Opportunity Mapping

Identify what can be shown rather than told:

Content ElementVisual Treatment
Numbers/StatisticsLarge, highlighted numerals
ComparisonsSide-by-side, split screen
ProcessesArrows, numbered steps, flow
HierarchiesPyramids, layers, size differences
RelationshipsLines, connections, overlapping shapes
CategoriesColor coding, grouping, sections
TimelinesHorizontal/vertical progression
QuotesCallout boxes, quotation marks

6. Data Verbatim Extraction

Critical: All factual information must be preserved exactly as written in the source.

Data TypeHandling Rule
StatisticsCopy exactly: "73%" not "about 70%"
QuotesCopy word-for-word with attribution
NamesPreserve exact spelling
DatesKeep original format
Technical TermsDo not simplify or substitute
ListsPreserve order and wording

Never:

  • Round numbers
  • Paraphrase quotes
  • Substitute simpler words
  • Add implied information
  • Remove context that affects meaning

Output Format

Save analysis results to analysis.md:

yaml
---
title: "[Main topic title]"
topic: "[educational/technical/business/creative/etc.]"
data_type: "[timeline/hierarchy/comparison/process/etc.]"
complexity: "[simple/moderate/complex]"
point_count: [number of main points]
source_language: "[detected language]"
user_language: "[user's language]"
---

## Main Topic
[1-2 sentence summary of what this content is about]

## Learning Objectives
After viewing this infographic, the viewer should understand:
1. [Primary objective]
2. [Secondary objective]
3. [Tertiary objective if applicable]

## Target Audience
- **Knowledge Level**: [Beginner/Intermediate/Expert]
- **Context**: [Why they're viewing this]
- **Expectations**: [What they hope to learn]

## Content Type Analysis
- **Data Structure**: [How information relates to itself]
- **Key Relationships**: [What connects to what]
- **Visual Opportunities**: [What can be shown rather than told]

## Key Data Points (Verbatim)
[All statistics, quotes, and critical facts exactly as they appear in source]
- "[Exact data point 1]"
- "[Exact data point 2]"
- "[Exact quote with attribution]"

## Layout × Style Signals
- Content type: [type]  suggests [layout]
- Tone: [tone]  suggests [style]
- Audience: [audience]  suggests [style]
- Complexity: [level]  suggests [layout density]

## Design Instructions (from user input)
[Any style, color, layout, or visual preferences extracted from user's steering prompt]

## Recommended Combinations
1. **[Layout] + [Style]** (Recommended): [Brief rationale]
2. **[Layout] + [Style]**: [Brief rationale]
3. **[Layout] + [Style]**: [Brief rationale]

Analysis Checklist

Before proceeding to structured content generation:

  • Have I read the entire source document?
  • Can I summarize the main topic in 1-2 sentences?
  • Have I identified 1-3 clear learning objectives?
  • Do I understand the target audience?
  • Have I classified the content type correctly?
  • Have I extracted all data points verbatim?
  • Have I identified visual opportunities?
  • Have I extracted design instructions from user input?
  • Have I recommended 3 layout×style combinations?