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/marketing-campaign

commands/marketing-campaign.md

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/marketing-campaign

Plan and execute a marketing campaign from brief to full content suite.

Usage

/marketing-campaign                          # Prompt for brief interactively
/marketing-campaign [product brief]          # Full campaign from inline brief
/marketing-campaign copy [type]              # Single deliverable only
/marketing-campaign review [file-or-brief]   # Copy audit for conversion and brand consistency

What It Does

  1. Research — Profiles the target audience and maps competitors before writing anything
  2. Positioning — Locks the campaign angle and tone profile first
  3. Copy production — Generates the full content suite in the right order (landing page → emails → social → ads → video scripts → calendar)
  4. Review — Gates all output through a conversion and brand consistency checklist

Modes

Full Campaign Mode

Provide a product brief containing:

  • Product name and description
  • Target audience (specific, not generic)
  • Core problem the product solves
  • Core benefit / outcome
  • Tone guidance
  • Channels required
  • Launch goal or timeline

The agent returns all campaign deliverables in order, with a copy review summary at the end.

Single Deliverable Mode

/marketing-campaign copy landing-page
/marketing-campaign copy email-sequence
/marketing-campaign copy social-posts
/marketing-campaign copy ads
/marketing-campaign copy video-scripts

Requires positioning to be defined first. Run full mode or provide the angle before requesting a single deliverable.

Copy Review Mode

/marketing-campaign review path/to/copy.md
/marketing-campaign review "paste copy here"

Returns a structured audit against:

  • 5-second clarity test (above-fold copy)
  • CTA quality (specific, earned, one per piece)
  • Brand tone consistency
  • Claim specificity and supportability
  • Platform-native fit
  • Cross-channel consistency

Brief Template

markdown
Product: [name]
Description: [1-3 sentences on what it does]
Audience: [who, specifically]
Problem: [the specific pain the product solves]
Benefit: [the outcome the user gets]
Tone: [adjectives + what to avoid]
Channels: [landing page, email, LinkedIn, X, ads, video]
Goal: [launch, waitlist, signups, awareness — and timeline]

Output Location

When saving campaign assets, the convention is .claude/campaigns/{campaign-name}/:

.claude/campaigns/product-launch/
├── positioning.md
├── landing-page.md
├── email-sequence.md
├── social-posts.md
├── ad-copy.md
├── video-scripts.md
└── content-calendar.md

Confirm the save location before writing files.

Examples

/marketing-campaign Build a 7-day launch campaign for an AI career platform for UK university students.

/marketing-campaign copy landing-page

/marketing-campaign review .claude/campaigns/the-key/landing-page.md

Agent Delegation

This command invokes:

  • marketing-agent — campaign planning and copy production
  • brand-voice — voice capture when tone needs locking across multiple outputs
  • content-engine — platform-native social content production
  • crosspost — multi-platform distribution
  • market-research — deep audience or competitive intelligence
  • /plan — Strategic planning before a campaign
  • /plan-prd — Product requirements document before briefing a campaign
  • /code-review — Review code behind a landing page implementation

Part of Everything Claude Code