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Users

People using Enchanted are running or connecting to Ollama-compatible private model servers from Apple devices. They use the app for chat, voice prompts, image prompts, completions, and local conversation history.

Product Purpose

Enchanted provides a familiar chat interface for privately hosted language models across macOS, iOS, and visionOS. Success means users can connect their endpoint, pick a model, and use private multimodal workflows without sending conversation data to a third-party app service.

Brand Personality

Calm, practical, privacy-minded.

Anti-references

Avoid cloud-first AI dashboards, busy marketing-heavy screens, and custom controls that make common Apple platform workflows harder to recognize.

Design Principles

• Make private model setup understandable.
• Keep common chat actions visible and predictable.
• Respect Apple platform conventions before adding custom styling.
• Use accent color for action and state, not decoration.
• Keep offline and local-data behavior explicit.

Accessibility & Inclusion

Prefer platform-native controls, readable contrast in light and dark mode, Dynamic Type-compatible copy where practical, and clear reduced-motion behavior for animated UI.