[DXCategory("Appearance")]
public event RowCellStyleEventHandler RowCellStyle

<DXCategory("Appearance")>
Public Event RowCellStyle As RowCellStyleEventHandler

gridView.RowCellStyle += (sender, e) => {
        GridView view = sender as GridView;
        bool _mark = (bool)view.GetRowCellValue(e.RowHandle, "Mark");
        if(e.Column.FieldName == "Name") {
            e.Appearance.BackColor = _mark ? Color.LightGreen : Color.LightSalmon;
            e.Appearance.TextOptions.HAlignment = _mark ? HorzAlignment.Far : HorzAlignment.Near;
        }
        if(e.Column.FieldName == "Length") {
            double _length = (double)e.CellValue;
            if(_length > 25)
                e.Appearance.ForeColor = Color.Red;
        }
    };

AddHandler gridView.RowCellStyle, Sub(sender, e)
        Dim view As GridView = TryCast(sender, GridView)
        Dim _mark As Boolean = CBool(view.GetRowCellValue(e.RowHandle, "Mark"))
        If e.Column.FieldName = "Name" Then
            e.Appearance.BackColor = If(_mark, Color.LightGreen, Color.LightSalmon)
            e.Appearance.TextOptions.HAlignment = If(_mark, HorzAlignment.Far, HorzAlignment.Near)
        End If
        If e.Column.FieldName = "Length" Then
            Dim _length As Double = CDbl(e.CellValue)
            If _length > 25 Then
                e.Appearance.ForeColor = Color.Red
            End If
        End If
    End Sub

using DevExpress.XtraGrid.Views.Grid;

private void gridView1_RowCellStyle(object sender, RowCellStyleEventArgs e) {
   GridView view = sender as GridView;
   if(view == null) return;
   if(e.RowHandle != view.FocusedRowHandle && 
      ((e.RowHandle % 2 == 0 && e.Column.VisibleIndex % 2 == 1) || 
      (e.Column.VisibleIndex % 2 == 0 && e.RowHandle % 2 == 1)))    
      e.Appearance.BackColor = Color.NavajoWhite;
}

Imports DevExpress.XtraGrid.Views.Grid

Private Sub gridView1_RowCellStyle(ByVal sender As Object, _
  ByVal e As RowCellStyleEventArgs) Handles gridView1.RowCellStyle
    Dim view As GridView = sender
    If view Is Nothing Then
        Return
    End If
    If e.RowHandle <> view.FocusedRowHandle And _
        ((e.RowHandle Mod 2 = 0 And e.Column.VisibleIndex Mod 2 = 1) Or _
        (e.Column.VisibleIndex Mod 2 = 0 And e.RowHandle Mod 2 = 1)) Then _
            e.Appearance.BackColor = Color.NavajoWhite
End Sub

gridControl1.DataSource = GetData(10);
gridView1.RowCellStyle += gridView1_RowCellStyle;
gridView1.CellValueChanged += gridView1_CellValueChanged;

_View = view;
    _View.RowCellStyle += _View_RowCellStyle;
}

riTrackBar.EditValueChanged += OnEditValueChanged;
    gridView1.RowCellStyle += new RowCellStyleEventHandler(gridView1_RowCellStyle);
}

gridControl1.DataSource = GetData(10)
AddHandler gridView1.RowCellStyle, AddressOf gridView1_RowCellStyle
AddHandler gridView1.CellValueChanged, AddressOf gridView1_CellValueChanged

_View = view
    AddHandler _View.RowCellStyle, AddressOf _View_RowCellStyle
End Sub

AddHandler riTrackBar.EditValueChanged, AddressOf OnEditValueChanged
    AddHandler gridView1.RowCellStyle, New RowCellStyleEventHandler(AddressOf gridView1_RowCellStyle)
End Sub