[DXCategory("CustomDraw")]
public event RowCellCustomDrawEventHandler CustomDrawCell

<DXCategory("CustomDraw")>
Public Event CustomDrawCell As RowCellCustomDrawEventHandler

using DevExpress.XtraGrid.Views.Grid;
using DevExpress.XtraGrid.Views.Base;

CustomDrawCell(gridControl1, gridView1);

public static void CustomDrawCell(GridControl gridControl, GridView gridView) {
    // Handle this event to paint cells manually
    gridView.CustomDrawCell += (s, e) => {
        if (e.Column.VisibleIndex != 2) return;
        e.Cache.FillRectangle(Color.Salmon, e.Bounds);
        e.Appearance.DrawString(e.Cache, e.DisplayText, e.Bounds);
        e.Handled = true;
    };
}

Imports DevExpress.XtraGrid.Views.Grid
Imports DevExpress.XtraGrid.Views.Base

CustomDrawCell(gridControl1, gridView1)

Shared Sub CustomDrawCell(ByVal gridControl As GridControl, ByVal gridView As GridView)
    ' Handle this event to paint cells manually
    AddHandler gridView.CustomDrawCell,
        Sub(s, e)
            If e.Column.VisibleIndex <> 2 Then
                Return
            End If
            e.Cache.FillRectangle(Color.Salmon, e.Bounds)
            e.Appearance.DrawString(e.Cache, e.DisplayText, e.Bounds)
            e.Handled = True
        End Sub
End Sub

Image warningImage = Image.FromFile("c:\\warning.png");

private void gridView1_CustomDrawCell(object sender, DevExpress.XtraGrid.Views.Base.RowCellCustomDrawEventArgs e) {
    if (e.Column.FieldName == "UnitsInStock") {
        e.DefaultDraw();
        if (Convert.ToInt32(e.CellValue) == 0)
            e.Cache.DrawImage(warningImage, e.Bounds.Location);
    }
}

Dim warningImage As Image = Image.FromFile("c:\warningImage.png")

Private Sub GridView1_CustomDrawCell(sender As Object, e As RowCellCustomDrawEventArgs) Handles GridView1.CustomDrawCell
    If e.Column.FieldName = "UnitsInStock" Then
        e.DefaultDraw()
        If Convert.ToInt32(e.CellValue) = 0 Then
            e.Cache.DrawImage(warningImage, e.Bounds.Location)
        End If
    End If
End Sub

private void gridView1_CustomDrawCell(object sender, DevExpress.XtraGrid.Views.Base.RowCellCustomDrawEventArgs e) {
    GridView view = sender as GridView;
    if (e.Column == view.FocusedColumn && e.RowHandle == view.FocusedRowHandle) {
        e.DefaultDraw();
        CellDrawHelper.DrawCellBorder(e);
        e.Handled = true;
    }
}

Private Sub gridView1_CustomDrawCell(ByVal sender As Object, ByVal e As DevExpress.XtraGrid.Views.Base.RowCellCustomDrawEventArgs)
    Dim view As GridView = TryCast(sender, GridView)
    If e.Column = view.FocusedColumn AndAlso e.RowHandle = view.FocusedRowHandle Then
        e.DefaultDraw()
        CellDrawHelper.DrawCellBorder(e)
        e.Handled = True
    End If
End Sub

this.gridView.MouseUp += new MouseEventHandler(gridView_MouseUp);
    this.gridView.CustomDrawCell += new RowCellCustomDrawEventHandler(gridView_CustomDrawCell);
}

InitializeComponent();
gridView1.CustomDrawCell += new DevExpress.XtraGrid.Views.Base.RowCellCustomDrawEventHandler(OnCustomDrawCell);
List<Invoice> invoices = CreateData();

this.gridView1.Name = "gridView1";
this.gridView1.CustomDrawCell += new DevExpress.XtraGrid.Views.Base.RowCellCustomDrawEventHandler(this.gridView1_CustomDrawCell);
//

_View = _Column.View as GridView;
    _View.CustomDrawCell += new DevExpress.XtraGrid.Views.Base.RowCellCustomDrawEventHandler(View_CustomDrawCell);
}

AddHandler gridView.MouseUp, AddressOf gridView_MouseUp
    AddHandler gridView.CustomDrawCell, AddressOf gridView_CustomDrawCell
End Sub

InitializeComponent()
AddHandler gridView1.CustomDrawCell, New DevExpress.XtraGrid.Views.Base.RowCellCustomDrawEventHandler(AddressOf OnCustomDrawCell)
Dim invoices As List(Of Invoice) = CreateData()

gridControl1.DataSource = CreateTable()
AddHandler gridView1.CustomDrawCell, AddressOf GridView1_CustomDrawCell
AddHandler gridView1.CustomUnboundColumnData, AddressOf GridView1_CustomUnboundColumnData

_View = TryCast(_Column.View, GridView)
    AddHandler _View.CustomDrawCell, New DevExpress.XtraGrid.Views.Base.RowCellCustomDrawEventHandler(AddressOf View_CustomDrawCell)
End Sub