BJ Fogg's Behavior Model

B.J. Fogg, a renowned psychologist, and researcher at Stanford University, proposed the Fogg Behavior Model (FBM). This insightful model helps UX designers understand and influence user behavior by focusing on three core elements. These key factors are motivation, ability, and prompts.

Visit the following resources to learn more:

• @official@Meaning of BJ Fogg's Behavior Model
• @article@The Fogg Behavior Model