A/B Testing

A/B testing is a way to compare two versions of something to see which one works better. You split your audience into two groups, one sees version A, the other sees version B — and then you measure which version gets better results, like more clicks, sales, or sign-ups. This helps you make decisions based on real data instead of guesses.

Visit the following resources to learn more:

• @article@A software engineer's guide to A/B testing
• @video@A/B Testing for Beginners