Metrics and KPIs

Metrics are quantifiable measurements used to track and assess the status of a specific business process. Key Performance Indicators (KPIs) are a subset of metrics that are critical to the success of an organization and are used to measure progress toward strategic goals. For example, website traffic is a metric, while the conversion rate of website visitors into paying customers is a KPI. Another example is that the number of customer service calls is a metric, while the average resolution time for those calls is a KPI.

Visit the following resources to learn more:

• @article@KPIs vs Metrics: Learn The Difference With Tips & Examples
• @video@What are KPIs and Metrics? | Data Fundamental for Beginners