Customer Lifetime Value (CLV)

Customer Lifetime Value (CLV) predicts the total revenue a business can expect from a single customer account throughout their relationship. It considers factors like purchase frequency, average order value, and customer lifespan to estimate the long-term profitability of each customer. This metric helps businesses understand which customer segments are most valuable and informs decisions about customer acquisition, retention, and marketing strategies.

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• @article@What Customer Lifetime Value (CLV) Is and How to Calculate It