skills/market-research-reports/references/evidence_model.md
This model makes a report auditable at claim level. A bibliography is necessary but insufficient: each material claim must map to the exact source records, calculation, and assumptions that support it.
Label every material statement as one of:
Do not rewrite an estimate as a fact, a scenario as a prediction, an interview theme as prevalence, or a recommendation as an evidence claim.
Give each source a stable ID such as S-001. Record:
For an aggregator, record both the delivery platform and original producer. For example, a FRED series should retain its original agency/source metadata; FRED availability does not erase third-party rights or methodology.
Give each claim a stable ID such as C-014. Record:
One citation at the end of a paragraph does not automatically support every sentence in the paragraph. Split compound claims when different sources support different components.
Use fitness for the claim, not prestige alone. A practical default:
The best source can differ by claim. A company filing is authoritative about reported company revenue but not automatically about total market size. An official industry total may be authoritative but too broad for the product market being studied.
Never choose the most convenient number silently.
Each calculation record should identify:
Do not cite a calculated result as if it appeared verbatim in a source.
Before release: