scientific-skills/market-research-reports/assets/FORMATTING_GUIDE.md
Quick reference for using the market_research.sty style package.
| Color Name | RGB | Hex | Usage |
|---|---|---|---|
primaryblue | (0, 51, 102) | #003366 | Headers, titles, links |
secondaryblue | (51, 102, 153) | #336699 | Subsections, secondary elements |
lightblue | (173, 216, 230) | #ADD8E6 | Key insight box backgrounds |
accentblue | (0, 120, 215) | #0078D7 | Accent highlights, opportunity boxes |
| Color Name | RGB | Hex | Usage |
|---|---|---|---|
accentgreen | (0, 128, 96) | #008060 | Market data boxes, positive indicators |
lightgreen | (200, 230, 201) | #C8E6C9 | Market data box backgrounds |
warningorange | (255, 140, 0) | #FF8C00 | Risk boxes, warnings |
alertred | (198, 40, 40) | #C62828 | Critical risks |
recommendpurple | (103, 58, 183) | #673AB7 | Recommendation boxes |
| Color Name | RGB | Hex | Usage |
|---|---|---|---|
darkgray | (66, 66, 66) | #424242 | Body text |
mediumgray | (117, 117, 117) | #757575 | Secondary text |
lightgray | (240, 240, 240) | #F0F0F0 | Backgrounds, callout boxes |
tablealt | (245, 247, 250) | #F5F7FA | Alternating table rows |
For major findings, insights, and important discoveries.
\begin{keyinsightbox}[Custom Title]
The market is projected to grow at 15.3% CAGR through 2030, driven by
increasing enterprise adoption and favorable regulatory conditions.
\end{keyinsightbox}
For market statistics, metrics, and data highlights.
\begin{marketdatabox}[Market Snapshot]
\begin{itemize}
\item \textbf{Market Size (2024):} \marketsize{45.2 billion}
\item \textbf{Projected Size (2030):} \marketsize{98.7 billion}
\item \textbf{CAGR:} \growthrate{15.3}
\end{itemize}
\end{marketdatabox}
For risk factors, warnings, and cautions.
\begin{riskbox}[Market Risk]
Regulatory changes in the European Union could impact 40% of market
participants within the next 18 months.
\end{riskbox}
For high-severity or critical risks.
\begin{criticalriskbox}[Critical: Supply Chain Disruption]
A major supply chain disruption could result in 6-12 month delays
and 30% cost increases.
\end{criticalriskbox}
For strategic recommendations and action items.
\begin{recommendationbox}[Strategic Recommendation]
\begin{enumerate}
\item Prioritize market entry in Asia-Pacific region
\item Develop strategic partnerships with local distributors
\item Invest in localization of product offerings
\end{enumerate}
\end{recommendationbox}
For definitions, notes, and supplementary information.
\begin{calloutbox}[Definition: TAM]
Total Addressable Market (TAM) represents the total revenue opportunity
available if 100% market share was achieved.
\end{calloutbox}
Special styling for executive summary highlights.
\begin{executivesummarybox}[Executive Summary]
Key findings and highlights of the report...
\end{executivesummarybox}
For opportunities and positive findings.
\begin{opportunitybox}[Growth Opportunity]
The Asia-Pacific market represents a \$15 billion opportunity
growing at 22% CAGR.
\end{opportunitybox}
For strategic analysis frameworks.
% SWOT Analysis
\begin{swotbox}[SWOT Analysis Summary]
Content...
\end{swotbox}
% Porter's Five Forces
\begin{porterbox}[Porter's Five Forces Analysis]
Content...
\end{porterbox}
For highlighting important statistics or quotes.
\begin{pullquote}
"The convergence of AI and healthcare represents a \$199 billion
opportunity by 2034."
\end{pullquote}
For highlighting key statistics (use in rows of 3).
\begin{center}
\statbox{\$45.2B}{Market Size 2024}
\statbox{15.3\%}{CAGR 2024-2030}
\statbox{23\%}{Market Leader Share}
\end{center}
\highlight{Important text} % Blue bold
\marketsize{45.2 billion} % Outputs: $45.2 billion in green
\growthrate{15.3} % Outputs: 15.3% in green
\riskhigh{} % Outputs: HIGH in red
\riskmedium{} % Outputs: MEDIUM in orange
\risklow{} % Outputs: LOW in green
\rating{4} % Outputs: ★★★★☆
\trendup{} % Green up triangle
\trenddown{} % Red down triangle
\trendflat{} % Gray right arrow
\begin{table}[htbp]
\centering
\caption{Market Size by Region}
\begin{tabular}{@{}lrrr@{}}
\toprule
\textbf{Region} & \textbf{Size} & \textbf{Share} & \textbf{CAGR} \\
\midrule
North America & \$18.2B & 40.3\% & 12.5\% \\
\rowcolor{tablealt} Europe & \$12.1B & 26.8\% & 14.2\% \\
Asia-Pacific & \$10.5B & 23.2\% & 18.7\% \\
\rowcolor{tablealt} Rest of World & \$4.4B & 9.7\% & 11.3\% \\
\midrule
\textbf{Total} & \textbf{\$45.2B} & \textbf{100\%} & \textbf{15.3\%} \\
\bottomrule
\end{tabular}
\label{tab:regional}
\end{table}
\begin{tabular}{@{}lrrl@{}}
\toprule
\textbf{Company} & \textbf{Revenue} & \textbf{Share} & \textbf{Trend} \\
\midrule
Company A & \$5.2B & 15.3\% & \trendup{} +12\% \\
Company B & \$4.8B & 14.1\% & \trenddown{} -3\% \\
Company C & \$4.2B & 12.4\% & \trendflat{} +1\% \\
\bottomrule
\end{tabular}
\begin{figure}[htbp]
\centering
\includegraphics[width=0.9\textwidth]{../figures/market_growth.png}
\caption{Market Growth Trajectory (2020-2030)}
\label{fig:growth}
\end{figure}
\begin{figure}[htbp]
\centering
\includegraphics[width=0.85\textwidth]{../figures/market_share.png}
\caption{Market Share Distribution (2024)}
\figuresource{Company annual reports, industry analysis}
\label{fig:market_share}
\end{figure}
\begin{itemize}
\item First item with automatic blue bullet
\item Second item
\item Third item
\end{itemize}
\begin{enumerate}
\item First item with blue number
\item Second item
\item Third item
\end{enumerate}
\begin{itemize}
\item Main point
\begin{itemize}
\item Sub-point A
\item Sub-point B
\end{itemize}
\item Another main point
\end{itemize}
\makemarketreporttitle
{Market Title} % Report title
{Subtitle Here} % Subtitle
{../figures/cover.png} % Hero image (leave empty for no image)
{January 2025} % Date
{Market Intelligence Team} % Author/prepared by
See the template for full manual title page code.
\appendix
\chapter{Methodology}
\appendixsection{Data Sources}
Content that appears in table of contents...
\begin{marketdatabox}[Market Snapshot]
\begin{itemize}
\item \textbf{Current Market Size:} \marketsize{45.2 billion}
\item \textbf{Projected Size (2030):} \marketsize{98.7 billion}
\item \textbf{CAGR:} \growthrate{15.3}
\item \textbf{Largest Segment:} Enterprise (42\% share)
\item \textbf{Fastest Growing Region:} APAC (\growthrate{22.1} CAGR)
\end{itemize}
\end{marketdatabox}
\begin{table}[htbp]
\centering
\caption{Risk Assessment Summary}
\begin{tabular}{@{}llccl@{}}
\toprule
\textbf{Risk} & \textbf{Category} & \textbf{Prob.} & \textbf{Impact} & \textbf{Rating} \\
\midrule
Market disruption & Market & High & High & \riskhigh{} \\
\rowcolor{tablealt} Regulatory change & Regulatory & Med & High & \riskhigh{} \\
New entrant & Competitive & Med & Med & \riskmedium{} \\
\rowcolor{tablealt} Tech obsolescence & Technology & Low & High & \riskmedium{} \\
Currency fluctuation & Financial & Med & Low & \risklow{} \\
\bottomrule
\end{tabular}
\end{table}
\begin{table}[htbp]
\centering
\caption{Competitive Comparison}
\begin{tabular}{@{}lccccc@{}}
\toprule
\textbf{Factor} & \textbf{Co. A} & \textbf{Co. B} & \textbf{Co. C} & \textbf{Co. D} \\
\midrule
Market Share & \rating{5} & \rating{4} & \rating{3} & \rating{2} \\
\rowcolor{tablealt} Product Quality & \rating{4} & \rating{5} & \rating{3} & \rating{4} \\
Price Competitiveness & \rating{3} & \rating{3} & \rating{5} & \rating{4} \\
\rowcolor{tablealt} Innovation & \rating{5} & \rating{4} & \rating{2} & \rating{3} \\
Customer Service & \rating{4} & \rating{4} & \rating{4} & \rating{5} \\
\bottomrule
\end{tabular}
\end{table}
If box content overflows the page, break into multiple boxes or use page breaks:
\newpage
\begin{keyinsightbox}[Continued...]
Use [htbp] for flexible placement, or [H] (requires float package) for exact placement:
\begin{figure}[H] % Requires \usepackage{float}
Use \resizebox or adjustbox:
\resizebox{\textwidth}{!}{
\begin{tabular}{...}
...
\end{tabular}
}
Ensure xcolor package is loaded with [table] option (already included in style file).
Compile with XeLaTeX for best results:
xelatex report.tex
bibtex report
xelatex report.tex
xelatex report.tex
Or use latexmk:
latexmk -xelatex report.tex