Marketing Content Planning

Marketing planning lives in fastrepl/marketing. Using GitHub keeps everything in one place and aligns with our values of openness.

Why GitHub for marketing

• Single source of truth — All content ideas, drafts, and feedback in one place
• Collaboration — Comment threads, reviews, and assignments work the same as code
• Visibility — Anyone on the team can see what's planned and in progress
• History — Every decision and iteration is tracked

Content types

We track different content types using a custom field in GitHub Projects:

• YouTube — Video content, tutorials, product demos
• Blog — Long-form articles, technical deep-dives
• LinkedIn — Professional updates, company news
• Twitter/X — Quick updates, engagement posts
• Other — Podcasts, newsletters, partnerships

Workflow

Each piece of content starts as a GitHub Issue and moves through: Idea → In Progress → Review → Published.

Use issue comments for feedback. Tag team members for review. Link related issues when content builds on previous work.