Brand Over Features

We don't differentiate through features. We build a brand.

Open source is a brand. People who love open source often cite transparency, security, or ownership. But at its core, it's preference, like choosing Philz over Starbucks. We embrace that identity fully.

Cloud isn't the differentiator. Most AI notetakers are built on similar infrastructure: the same API providers, the same underlying models. Users don't choose based on whose cloud is better. They choose based on the experience and the trust they feel.

Branding is reputation. It's how people think about us. We earn that through consistency, transparency, and building something people genuinely want to use.

Values over feature lists. We use terms like control, ownership, no lock-in, no strings attached. These are the principles that guide every decision. The features follow from the values.