# Product Brief: {Product Name}

## Executive Summary

[2-3 paragraph narrative: what this is, what problem it solves, why it matters, why now. Compelling enough to stand alone — if someone reads only this section, they should understand the vision.]

## The Problem

[What pain exists, who feels it, how they cope today, the cost of the status quo. Be specific: real scenarios, real frustrations, real consequences.]

## The Solution

[What is being built, how it solves the problem. Focus on the experience and the outcome, not the implementation.]

## What Makes This Different

[Key differentiators. Why this approach over alternatives, what is the unfair advantage. Be honest. If the moat is execution speed, say so. Do not fabricate technical moats.]

## Who This Serves

[Primary users — vivid but brief. Who they are, what they need, what success looks like for them. Secondary users if relevant.]

## Success Criteria

[How we know this is working. Mix of user success signals and business objectives. Measurable.]

## Scope

[What is in for the first version. What is explicitly out. Keep this tight — boundary document, not a feature list.]

## Vision

[Where this goes if it succeeds. What it becomes in 2-3 years. Inspiring but grounded.]