Amazon SES v2 Coupon Newsletter Workflow

This workflow demonstrates how to use the Amazon Simple Email Service (SES) v2 to send a coupon newsletter to a list of contacts. It covers the following key steps:

1. Prepare the Application

   • Create a verified email identity for the "send/reply" email addresses.
   • Create a contact list to store the newsletter subscribers.

2. Gather Subscriber Email Addresses

   • Allow subscribers to sign up for the newsletter by providing their email addresses.
   • Send a welcome email to each new subscriber.

3. Send the Coupon Newsletter

   • Create a template for the coupon newsletter.
   • Retrieve the list of contacts (subscribers).
   • Send individual emails with the coupon newsletter template to each subscriber.
   • Include Unsubscribe links and headers to follow bulk email best practices.

4. Monitor and Review

   • Review dashboards and metrics in the AWS console for the newsletter campaign.

5. Clean up

   • Delete the template.
   • Delete the contact list.
   • Optionally delete the sender verified email identity.

Prerequisites

Before running this workflow, ensure you have:

• An AWS account with proper permissions to use Amazon SES v2.
• A verified email identity (domain or email address) in Amazon SES.

AWS Services Used

This workflow uses the following AWS services:

• Amazon Simple Email Service (SES) v2

SES v2 Actions Used

The workflow covers the following SES v2 API actions:

• CreateContact
• CreateContactList
• CreateEmailIdentity
• CreateEmailTemplate
• DeleteContactList
• DeleteEmailTemplate
• DeleteEmailIdentity
• ListContacts
• SendEmail (with both Simple and Template formats)

Implementations

This example is implemented in the following languages:

• Python

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