examples/amp-geo.amp.html
The amp-geo config on this page is:
<amp-geo layout="nodisplay">
<script type="application/json">
{
"ISOCountryGroups": {
"nafta": ["ca", "mx", "us", "unknown"],
"waldo": ["unknown"],
"anz": ["au", "nz"],
"usSubdivisions": ["us-ca", "us-ny"]
}
}
</script>
</amp-geo>
This means that if your country is "unknown" you will appear in the "nafta" and "unknown" groups. To change the country for testing append #amp-geo=<code> to the url and reload the page (eg #amp-geo=nz, #amp-geo=us us-ny)
Where am I?
There is an amp-pixel variable substitution example here
There is an amp-analytics variable substitution example here