Rubicon Project

If you want to serve ads via your Ad Server then there is no need to use the adapter when using Smart Tags. These can simply be served via your Ad Server in the normal fashion. You simply need to ensure that you are using secure tags (https).

The Rubicon Project adapter supports Smart Tags directly on the page.

Please note that Fastlane is no longer supported.

Examples

Smart Tag: Basic

html

<amp-ad
  width="320"
  height="50"
  type="rubicon"
  data-method="smartTag"
  data-account="14062"
  data-site="70608"
  data-zone="335918"
  data-size="43"
>
</amp-ad>

Smart Tag: With additional targeting

html

<amp-ad
  width="320"
  height="50"
  type="rubicon"
  data-method="smartTag"
  data-account="14062"
  data-site="70608"
  data-zone="335918"
  data-size="43"
  data-kw="amp"
  json='{"visitor":{"age":"18-24","gender":"male"},"inventory":{"section":"amp"}}'
>
</amp-ad>

Configuration

For semantics of configuration, please contact your Rubicon Account Director @ Rubicon Project

Ad size

By default the ad size is based on the width and height attributes of the amp-ad tag.

Supported parameters

Smart Tag

data-method
data-account
data-site
data-zone
data-size

First Party Data & Keywords

data-kw
json - for visitor and inventory data