OpenX

Examples

• All OpenX <amp-ad> tags require the width, height, and type="openx" parameters.
• Secure tags (HTTPS) are required for AMP.

OpenX Ad Server

Display an OpenX Ad Unit.

Required:

• data-auid - The ad unit ID to display
• data-host - SSL-enabled OpenX delivery domain

Optional:

• json - Additional json options.

  • customVars - please refer to the documentation.

<amp-ad
  width="728"
  height="90"
  type="openx"
  data-host="domain.openx.net"
  data-auid="12345"
  json='{"dfp":{"targeting":{"sport":["rugby","cricket"]},"categoryExclusions":["health"],"tagForChildDirectedTreatment":1},"openx":{"customVars":{"marco":"polo","fates":["clothos","lachesis","atropos"]}}}'
>
</amp-ad>

OpenX Bidder

OpenX header bidding. Parameters noted in the DoubleClick amp-ad documentation can be forwarded to DoubleClick by the following rules:

1. Parameters like data-dfp-{name} will be converted to data-{name} and passed to DoubleClick
2. Everything under the json "dfp" key will be passed to DoubleClick

Required:

• data-host - SSL-enabled OpenX delivery domain
• data-nc - Network code '-' sitename
• data-auid - Open X Ad unit id to display
• data-dfp-slot - The DoubleClick slot

Optional:

• json - Additional json options.

  • customVars - please refer to the documentation. Also note that OpenX bidder limits these keys by the allowlisted keys set on your publisher settings.

<amp-ad
  width="728"
  height="90"
  type="openx"
  data-host="domain.openx.net"
  data-auid="12345"
  data-nc="56789-MySite"
  data-dfp-slot="/12345/dfp_zone"
  json='{"dfp":{"targeting":{"sport":["rugby","cricket"]},"categoryExclusions":["health"],"tagForChildDirectedTreatment":1},"openx":{"customVars":{"marco":"polo","fates":["clothos","lachesis","atropos"]}}}'
>
</amp-ad>

DoubleClick Fallback

If no OpenX parameters are detected, the tag falls back to a proxy for the DoubleClick ad type. The same rules for parameter conversion apply here as for bidder.

Required:

• data-dfp-slot - The DoubleClick slot

Optional:

• json - Additional json options. Only the "dfp" is currently respected.

<amp-ad
  width="728"
  height="90"
  type="openx"
  data-dfp-slot="12345/dfp_zone"
  json='{"dfp":{"targeting":{"sport":["rugby","cricket"]},"categoryExclusions":["health"],"tagForChildDirectedTreatment":1}}'
>
</amp-ad>