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Startup Business Analyst Plugin

plugins/startup-business-analyst/README.md

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Startup Business Analyst Plugin

Comprehensive business analysis plugin specialized for early-stage startups, providing market sizing, financial modeling, team planning, and strategic research capabilities.

Overview

This plugin equips Claude with expert-level startup business analysis capabilities, focusing on the critical calculations and strategic insights needed by entrepreneurs, founders, and investors.

Features

5 Specialized Skills

  • market-sizing-analysis - TAM/SAM/SOM calculations with multiple methodologies
  • startup-financial-modeling - 3-5 year financial projections with scenarios
  • team-composition-analysis - Organizational design and compensation planning
  • competitive-landscape - Market positioning and competitive strategy
  • startup-metrics-framework - Key metrics for different business models

3 Interactive Commands

  • /startup-business-analyst:market-opportunity - Generate market opportunity analysis
  • /startup-business-analyst:financial-projections - Create financial models with scenarios
  • /startup-business-analyst:business-case - Generate comprehensive business case documents

1 Expert Agent

  • startup-analyst - Specialized agent for early-stage startup analysis

Installation

bash
/plugin install startup-business-analyst@claude-code-workflows

Usage

Automatic Skill Activation

Skills activate automatically based on your questions:

"What's the TAM for a B2B SaaS project management tool?"
→ Activates market-sizing-analysis skill

"Create a 3-year financial model for my marketplace startup"
→ Activates startup-financial-modeling skill

"What are the key SaaS metrics I should track?"
→ Activates startup-metrics-framework skill

Commands

Market Opportunity Analysis:

bash
/startup-business-analyst:market-opportunity

Generates comprehensive market sizing with TAM/SAM/SOM breakdown.

Financial Projections:

bash
/startup-business-analyst:financial-projections

Creates 3-scenario financial model with revenue, costs, and runway.

Business Case:

bash
/startup-business-analyst:business-case

Produces investor-ready business case document.

Agent Usage

The startup-analyst agent triggers automatically for business-related questions:

"Help me analyze the competitive landscape for my fintech startup"
"What should my team structure look like at $1M ARR?"
"Calculate my customer acquisition payback period"

Skills Reference

Market Sizing Analysis

Covers three methodologies:

  • Top-down: Industry reports and market research
  • Bottom-up: Customer segment calculations
  • Value theory: Problem value and willingness to pay

Includes templates for SaaS, marketplace, consumer, B2B, and fintech.

Startup Financial Modeling

Components:

  • Revenue projections (by customer segment)
  • Cost structure (COGS, S&M, R&D, G&A)
  • Cash flow and runway calculations
  • Headcount planning
  • Scenario analysis (conservative, base, optimistic)

Team Composition Analysis

Covers:

  • Role-by-stage recommendations
  • Compensation benchmarks (US-focused)
  • Equity/options allocation strategies
  • Full-time vs. contractor decisions
  • Organizational design

Competitive Landscape

Frameworks:

  • Porter's Five Forces
  • Blue Ocean Strategy
  • Positioning maps
  • Go-to-market strategy
  • Competitive pricing analysis

Startup Metrics Framework

Business model coverage:

  • SaaS: ARR, MRR, NRR, CAC, LTV, Magic Number
  • Marketplace: GMV, Take Rate, Liquidity
  • Consumer: DAU/MAU, Retention, Virality
  • B2B: ACR, Win Rate, Sales Cycle
  • Fintech: TPV, Monetization Rate, Fraud Rate

Examples

Example 1: TAM/SAM/SOM Calculation

markdown
"Calculate TAM/SAM/SOM for an AI-powered email marketing tool for e-commerce"

→ Skill activates and provides:

- TAM: Total email marketing software market
- SAM: AI-powered tools for e-commerce segment
- SOM: Realistic 3-5 year capture
- Methodology explanation
- Market growth assumptions
- Data sources and citations

Example 2: Financial Model

markdown
"Create a 3-year financial model for a SaaS product with $50/mo pricing"

→ Command generates:

- Revenue by cohort
- Cost structure breakdown
- Headcount plan
- Cash flow projection
- Runway calculation
- 3 scenarios (conservative/base/optimistic)

Example 3: Competitive Analysis

markdown
"Analyze competitors in the project management software space"

→ Agent provides:

- Competitive landscape map
- Feature comparison matrix
- Pricing analysis
- Market positioning recommendations
- Differentiation opportunities

Best Practices

  1. Provide Context: Share your business model, target market, and stage
  2. Be Specific: Include numbers, timeframes, and assumptions where possible
  3. Iterate: Start with high-level analysis, then drill into details
  4. Validate Assumptions: Question and refine assumptions with the agent
  5. Cite Sources: Ask for data sources and validation methods

Requirements

  • Claude Code CLI
  • Internet access (for web research capabilities)
  • No external dependencies

Model Configuration

  • Agent Model: inherit (uses your session default model)
  • Recommended: Sonnet for balance of speed and quality
  • Use Opus for: Complex multi-market analysis or detailed financial models

Contributing

Found an issue or have suggestions? Please open an issue or PR at: https://github.com/wshobson/agents

License

MIT License - see repository LICENSE file for details.

Version History

  • 1.0.0 (2026-01-13): Initial release
    • 5 specialized skills
    • 3 interactive commands
    • 1 expert agent
    • Comprehensive startup analysis capabilities